Xandr is a leading advertisement exchange recognized for its intensive arrive at and powerful actual-time bidding capabilities.
Application advertisers and publishers can save time, money, and methods if they use ad exchanges to provide electronic advert House and focus on new audiences.
In case you are an advertiser, you’re almost certainly always over the try to find virtual advertisement Area, for your personal electronic adverts, that may be acceptable and may accrue sizeable impressions. If you're a publisher, you do have a Internet site or electronic Place to market to advertisers.
广告网络一般分为三类，即垂直类广告网络，“盲”广告网络和定向广告网络。
Ad networks. Advert networks Obtain advertisement inventory from many publishers and provide it to advertisers as being a bundle. This implies publishers have minor to no Management in excess of which advertisements is going to be heading up on their web-site, and advertisers don’t know just the place their ad creatives will probably be shown.
These hugely pertinent ads enhance the web-site practical experience in your consumers. The exchange also prioritizes in-image adverts, indicating in case you don’t have a lot of images on your site, it may not be the most effective solution for you personally.
At first, RTB was made to help you publishers sell their leftover inventory to advertisers, but it is currently used to offer all types of stock, including high quality inventory.
Provide your brand to daily life with video Raise recognition of one's model, observe up with previous advert viewers, and arrive at prospective customers when they’re seeing get more info or searching for videos on YouTube.
There are plenty of advertisement exchanges available that provide unique verticals and GEOs — all with unique prerequisites for becoming a member of.
A chosen advertisement exchange, or perhaps a desired offer, introduces a more custom made approach to getting and marketing advert stock. Publishers can provide advert space to favored advertisers at a prearranged set price tag.
This sort of advert exchange presents publishers a chance to offer digital advert inventory to specific advertisers, after selling price negotiations among the events.
Advert exchanges are pushed by a desire and supply system. Publishers seek out the highest bidder that purchases their ad House, although advertisers look for advertisement units which offer best visibility.
Advert Ask for: Any time a customer lands on the publisher’s Site, the positioning sends a request to the ad exchange to fill the accessible advertisement Room.
The precursor of Xandr is AppNexus, a cloud-dependent application platform that permits and optimizes programmatic promoting. In 2018, AppNexus was obtained by AT&T and set beneath the Xandr division, acting as being a online video promotion Market.